Internet Marketing - Why is it So Difficult to Launch Products That Work?

How would you feel if you paid $50000 for a new car and when you went to collect it from the showroom you were told "Sure, you can take it and use it, but you will find some of the key features are not functional"

You would be less than happy -- particularly if these were the very features that had influenced to buy the product above all others. On expressing your dissatisfaction, if you were then told that your only course of action is raise a ticket with their support desk, but that they can take 24 hours to respond, and by the way you have to check back with them, they don't contact you, it is extremely likely that your blood pressure would be hovering dangerously close to volcanic levels.

Last week I paid a LOT OF MONEY for an internet marketing product from a very well respected vendor. The sales presentations were very slick, full of outrageous but irresistible promises, and littered with enough jargon and six figure dollar amounts that I seriously believed that within 2 weeks I would be able to fix the global recession and pay off the national debt of around 12 to 15 Eastern European countries.

After following the instructions, and as promised in the sales video, I was able to build a review web site in around 15 seconds -- all I had to do was to generate traffic to the site and to the products I had chosen to promote. Unfortunately, although the three banner advertisements appearing on my site were for the different products I had chosen, the landing pages were all for the same product...and not a product of my choosing.

There were similar results for three different products in an entirely unrelated niche. Given that this functionality is the core of this product, why on earth has it come to market? If as much care and attention had been given to the product as was lovingly bestowed on the sales pitch and the pretty product web site, what a different story I might be here to tell.

And what did the product support desk have to offer? Four tickets submitted, no reply received.

My $50000 car has turned out to be a unicycle...without a wheel

Preparing For Product Launch   What Are the Essential Ways to Launch a New Product?   Promotional Strategies For Products   How to Sell Personal Development Products Online - A Reiki Case Study   How to Do the Best Product Launch   Three Tips on How to Market a New Product   

Sustainable Income Through eProduct Development and Internet Marketing

One of the most rewarding parts of having an online business is the opportunity to communicate with folks around the globe. There are a number of ways this can be done; simple email messages, ezines, teleseminars, blogging, social marketing, and of course various eProducts.

All of these methods should be a part of your overall business model. You will gain greater results by a combined effort. However, one of my favorites is eProduct development with eReports at the top of the list. eProducts serve a number of purposes with some of the greatest benefits being to build credibility, expert status and revenues.

However, it takes more than simply developing a product to make it a valuable asset to your business. You also have to "get the word out" to your market.

If you're one of those who believe "build it and they will come" now is the time to rethink this. Yes, you have to build it, but "they will come" is not necessarily true unless of course, they know about it.

Let's assume you have a stellar report; one that will definitely provide a solution for your customers' problems. Now comes the fun part; getting the word out.

Here are a few ways to let your readers know about the report:

Your own opt in list. If you are not putting a lot of attention on building your subscriber list I highly recommend you change that immediately. As your readers get to know, like and trust you, they tend to buy from you. Affiliate partners - For people new to the world of Internet marketing they may not see the value of having others selling their information. Those of us who have been doing this for any length of time wouldn't dream of doing business without the partnerships we have developed. Affiliate sales create a win/win/win. Blogging - Write a blog posting that focuses on one or two aspects of your report. Add the landing page link to the end of the post. Social marketing - utilize the power of Twitter, Facebook, LinkedIn, YouTube, and other locations your market "hangs out" in. Write a short message with a link back to a blog posting about your report or the actual landing page where readers can access the report. Article marketing - write articles addressing a portion of the solution. At the end, put a link back to a landing page where readers can opt in or purchase your report. Submit the article to 5 - 10 main directories. One of my favorites is EzineArticles.com Sig files - You can utilize your email sig file and forum sig files to promote your report. This is a very underutilized method. When done right you can realize a great deal of interest from readers. Media releases - A very underutilized and yet, extremely effective way to promote your report is with media releases. There is a fine art to writing and distributing media releases. An incredible benefit of having eProducts is that even when you cannot be fully present in your business, the fact you have your systems in place allow you to continue to generate ongoing revenue. Preparing For Product Launch   What Are the Essential Ways to Launch a New Product?   Promotional Strategies For Products   How to Sell Personal Development Products Online - A Reiki Case Study   How to Do the Best Product Launch   How a Product Launch Manager Can Help You Take Your Business to the Next Level