Your headline is an essential ingredient for the success of your information product launch. Experts tell us you have about 10 seconds or less, to grab your prospect's attention. Guess what they read first? Your headline.
Here's how to write a headline for your information product's sales page that attracts attention and helps sell your information product.
#1 Know Your Customer or Prospect
Before you can begin writing an effective headline, you have to know your prospect intimately. You need to identify their problem so you can craft a sales page that promises a solution.
Ask yourself the following:
Who is your customer? What is their biggest problem or complaint? How will this information product solve their problems?#2 Brainstorm Headlines
Brainstorm headline possibilities by writing twenty or so potential headlines. Here are a few ways to write effective headlines:
State a benefit - For example, "Triple your income overnight and Live the Life You Desire." Use numbers and statistics - For example, "Triple your income with 12 simple steps." Make it newsworthy. Use words like "new", "introducing", or "announcing" - For example, "New Book Shows You How You Can Triple Your Income Overnight." Make a big promise. - "Triple your income overnight." Use a "reasons why" headline - For example, "10 Reasons Why You're Not Earning More Money." Pique their curiosity - For example, "The Secret Investment Strategy Wall Street Investors Don't Want You To Know."#3 Make it Emotional
Use active and emotional language in your headline to grab your prospects immediately. We buy for emotional reasons, plain and simple. When you engage the emotions right in your headline, you're triggering an emotional response. We're talking about emotions like:
Pride Greed Frustration Envy JoyFor example, How To Finally Make the Income You've Been Fighting to Earn. There are many emotions to tap into. What emotions are your audience feeling?
Consider also including your keywords in your headline and also using a subheading to really capture your prospect's attention.
Your headline may be the single most important element in selling your information product. And a well crafted headline may make the difference between a 1% conversion rate and a 10% conversion rate. Spend time crafting the best headline possible, create a sales page that supports it and then test and track it for success.
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