Internet Marketing - Why is it So Difficult to Launch Products That Work?

How would you feel if you paid $50000 for a new car and when you went to collect it from the showroom you were told "Sure, you can take it and use it, but you will find some of the key features are not functional"

You would be less than happy -- particularly if these were the very features that had influenced to buy the product above all others. On expressing your dissatisfaction, if you were then told that your only course of action is raise a ticket with their support desk, but that they can take 24 hours to respond, and by the way you have to check back with them, they don't contact you, it is extremely likely that your blood pressure would be hovering dangerously close to volcanic levels.

Last week I paid a LOT OF MONEY for an internet marketing product from a very well respected vendor. The sales presentations were very slick, full of outrageous but irresistible promises, and littered with enough jargon and six figure dollar amounts that I seriously believed that within 2 weeks I would be able to fix the global recession and pay off the national debt of around 12 to 15 Eastern European countries.

After following the instructions, and as promised in the sales video, I was able to build a review web site in around 15 seconds -- all I had to do was to generate traffic to the site and to the products I had chosen to promote. Unfortunately, although the three banner advertisements appearing on my site were for the different products I had chosen, the landing pages were all for the same product...and not a product of my choosing.

There were similar results for three different products in an entirely unrelated niche. Given that this functionality is the core of this product, why on earth has it come to market? If as much care and attention had been given to the product as was lovingly bestowed on the sales pitch and the pretty product web site, what a different story I might be here to tell.

And what did the product support desk have to offer? Four tickets submitted, no reply received.

My $50000 car has turned out to be a unicycle...without a wheel

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